INSIGHTERS uses digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities aimed at reaching potential customers through various digital touchpoints. Digital marketing leverages the internet and electronic devices to connect with consumers, build brand awareness, drive traffic, and ultimately, achieve business goals. Here are some key components and strategies within digital marketing:
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing: Facebook, Instagram, Twitter, and LinkedIn
Email Marketing
Pay-Per-Click (PPC) Advertising
Affiliate Marketing
Online Public Relations (PR)
Analytics and Data Analysis
Mobile Marketing
Video Marketing