INSIGHTERS provide expert Media buying across a wide range of platforms, including social media, digital programmatic advertising, TV, radio, and others. Here's a breakdown of media buying across these different channels:

Social Media Media Buying:

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer robust advertising opportunities.

DSP (Demand-Side Platform) Media Buying:

DSPs are software platforms that automate the buying of digital ads in real-time auctions.

DSPs enable precise audience targeting and real-time optimization of ad campaigns.

Programmatic Media Buying:

Programmatic advertising involves automated, data-driven buying of digital ads. It includes real-time bidding, where advertisers bid for ad impressions in milliseconds, and the winning ad is displayed to the user.

TV and Radio Media Buying:

Traditional media buying includes purchasing ad slots on television and radio networks. TV media buying involves selecting specific shows, time slots, and networks to reach the desired audience.

Print Media Buying:

Print media buying involves placing ads in newspapers, magazines, and other printed publications.

Outdoor and Out-of-Home (OOH) Media Buying:

OOH media buying includes billboards, transit advertising (e.g., bus and subway ads), and other outdoor placements.

Online Display Advertising:

This includes banner ads on websites and online publications. Media buyers negotiate ad placements, sizes, and durations to achieve optimal visibility and engagement.